Israel Diamond Institute (IDI) has appointed a new managing director to head its representative office in Hong Kong, IDI – Asia Pacific Ltd., with Noa Pardo replacing Gilat Elizov Gefen.
She has extensive experience in the diamond industry, having worked for some of the largest Israeli diamond companies in Israel and Hong Kong, the IDI said. Elizov Gefen has served as managing director for the past two years.
IDI's Hong Kong office is responsible for promoting trade with Asian markets, especially Hong Kong and China, which have become a major focus for Israeli diamond exports.
The office serves as a hub for Israeli diamond companies doing business in the region, providing office services as well as marketing and business information. It also facilitates business contacts between Asian and Israeli companies.
IDI Chairman Moti Ganz said, “With the expansion of Israel’s trade with Asia, the IDI Hong Kong office has proven to be a huge strategic asset. Our foothold there has allowed us to significantly grow business opportunities and trade with the region.”
IDI Managing Director Eli Avidar commented: “Noa is highly experienced in the diamond industry and deeply understands the needs of Israeli companies marketing to Hong Kong and throughout Asia. She is very well suited to head IDI’s Hong Kong office and to represent our industry there.”
IDI Asia Pacific Ltd. is located in the AON China Building in Hong Kong’s Central Business District, the heart of all commercial activities and the location of major banks, multinational companies and retail outlets.