As with all industries, tradeshows play a vital role, and when used properly can bring tremendous value to your company by attracting exactly the cutomers you are looking for. Tradeshows allow you to see what's happening in the industry and to be seen.

They gives companies the opportunity to examine recent market trends and gather market intelligence. Because tradeshows are aimed at only at businesses, your ability to secure large transactions is greater. Tradeshows aimed at consumers or where consumers are also allowed to attend should be largely avoided.

Design – as with art – is a personal choice. That’s why the design of brochures, flyers, booths and so on can sometimes be a hit-and-miss affair.

Designing marketing material can often be difficult because one can never know what will appeal to the people you are trying to attract. But there are many options and that gives you the opportunity to create exceptional, eye-catching designs.