Why is Marketing Writing so Important?
Everyone knows how to write, right? Wrong. Just like any other profession, it is something that needs to be learned and perfected.
The first thing that many companies rightly ask is: Does it work? That’s a difficult call to make. However, if you spend four hours creating a mail blast and send it to 10,000 addresses and get a 2% response rate – 200 companies that is a fair return on your labor.
That is 200 prospective clients, and if you can close 10% of them, then you have 20 new customers. However, if you do it badly and annoyingly, then you have potentially turned off 10,000 potential clients!
Is it truly interesting and to the point? Is there fresh content in every issue?
Are the articles short? Most people have an attention span that is very short, so make sure your articles fit the bill.
Don’t be afraid to use lots of interesting graphics. They are important because they grab attention.
Organize your newsletters. Make sure you design your newsletters in an organized format. Use headings and subheadings, lines and bulleted lists. Keep everything structured. If your content is badly organized, it will confuse your readers and make you look sloppy.