Rio Tinto Diamonds selects Bollywood actress Yaami Gautam to promote Nazraana jewelry brand in Indian

Rio Tinto Diamonds said that Bollywood actress Yaami Gautam has been chosen as the brand ambassador for Nazraana, its flagship diamond jewelry initiative for the Indian market.

Gautam made her first appearance as ambassador for Nazraana at the India International Jewellery Week (IIJW) in Delhi on April 12.

Rio Tinto Diamonds' Indian representative office manager Vikram Merchant said: "Nazraana, which takes its reference from royal gift giving rituals of past eras, is woven into the gift giving traditions of modern India. These timeless and beautiful diamond gifts of love are ideal for all celebratory occasions.

"Yaami’s classic elegance and appeal to the young fashion conscious Indian consumer is a perfect fit for the Nazraana brand. We are excited to have Yaami’s support and look forward to her involvement with our product."

The Nazraana collection of jewelry is made of hallmarked 18K and 14K gold or 925 silver and set with natural diamonds. It is available in more than 150 retailers throughout India.