GIA provides free Android diamond app for consumers and retailers

Consumers and retailers with Android smartphones and tablet devices, such as the Kindle Fire and the Samsung Galaxy, can download a free diamond app, released by the Gemological Institute of America (GIA).

Available in English and simplified Chinese, the app gives consumers with interactive features, video content and information on the GIA-created 4Cs of diamond appraisal.

“Bringing objective information about gems and jewelry to people when and where they want it is central to GIA’s public-benefit mission,” said Kathryn Kimmel, GIA's vice president and chief marketing officer.

“The Android 4Cs app puts GIA’s 82 years of innovation and research right on the screens of the most widely used smart phones in the world.”

Users can see the GIA D-to-Z color scale, see typical inclusions on the GIA clarity scale, and how cut can make a significant difference in the look of a diamond.

The app also explains the GIA Diamond Grading Report.

The app provides direct access to GIA Report Check, a secure online database of GIA grading reports, and a new social feature in “My Diamond Wish List,” where users can email, Tweet, or share on Facebook the diamonds they’ve saved in their personal wish list.

The app is also available for iPhone and iPad, while a version made for retailers, and designed for point of sale use, can be downloaded free from the GIA’s retailer support site.