Forevermark Holds Second Annual Canadian Partner Forum

Forevermark, the diamond brand inscribed with a promise of beauty, rarity and responsible sourcing, and Crossworks Manufacturing Ltd hosted its second annual Forevermark Canadian Partner Forum at the Prince of Wales Hotel in Niagara-on-the-Lake, Canada from April 19-21. The forum offered a unique opportunity to share ideas and expand the Forevermark presence in Canada.

Forevermark U.S. President Charles Stanley noted, “Building Forevermark as our sole downstream marketing focus is a fundamental element of De Beers’ strategic plan, and to make this successful we recognize the importance for strong and healthy distribution partners. In partnership with our Canadian retailers, we aim with Forevermark to create a growing and more profitable diamond business”

Attendees gathered Friday night for cocktails and dinner, followed by a day of in-depth presentations and round table discussions. Forevermark representatives were available to discuss marketing and partnership services. During the presentations, Canadian retailers were invited to actively market The Center of My Universe™ product concept. Forevermark will provide access to The Center of My Universe™ television commercial, print ads, digital banners and in-store collateral. Attendees also had the opportunity to view the latest collections and inventory from Forevermark manufacturers Crossworks, Martin Ross Group, and M. K. Diamonds.

“The success of the second Canadian Forevermark Forum is a testament to the growing strength of Forevermark in Canada and around the world,” said Dylan Dix, Group Executive, Marketing and External Relations of Crossworks Manufacturing Ltd. “Our retail partners make up the top 1% of Canadian jewelry retailers and they share the vision of the De Beers Group of Companies that Forevermark is and will continue to be the leading global diamond brand.”   

The Forum was highlighted by a cocktail reception on Saturday night, featuring guest speaker Tom Ormsby, Director of External and Corporate Affairs of De Beers Canada, who overviewed De Beers Group mining operations in Canada from which the majority of diamonds supplied to the Forevermark Canadian program are sourced. The reception was followed by dinner at the Peller Estates Winery.

Retailers in attendance at the Forum included: Brinkhaus, Gem by Carati, Clowes Jewellers, Davanna’s Jewellers, Foster & Sons Jewellers, Independent Jewellers (Edmonton), Independent Jewellers (Winnipeg), Knar Jewellery, Lugaro Jewellers, Montecristo, Nash Jewellers, Nortons Jewellers, Premier Jewellers, Prestige Jewellers, Richardson’s Jewellery, Spicer Cole Fine Jewellery and Taing Jewellers.