De Beers Forevermark Brand Launches In Istanbul

De Beers' Forevermark diamond brand has appointed a local licensee partner, Zen Diamond, for its expansion into Turkey.

Forevermark diamonds are available at 25 Zen Diamond stores in the main cities of Istanbul, Antalya, Ankara, Samsun and Mersin.

The launch in Turkey follows the ongoing expansion of the brand across Asia, North America, the Middle East, southern Africa and, most recently, Australia.

More than 1,320 retail outlets across five continents sell Forevermark diamonds and the brand recently inscribed its one millionth Forevermark diamond.  

Forevermark diamonds will be available in a range of designs including the Cornerstones™ and Forevermark Setting™ collections as well as Zen Diamond’s own unique diamond jewelry designs.