De Beers Diamond Jewellers is opening stores in Kuala Lumpur in Malaysia and Baku, Azerbaijan.
The stores feature De Beers’ unique store design concept of glass and light, higher counters and special viewing rooms. Each De Beers store is equipped with a De Beers Iris device that enables customers to inspect diamonds close up.
De Beers Diamond Jewellers CEO François Delage says, “We already welcome our Malaysian and Azeri clients in our stores around the world, and we are now delighted to be able to serve them in their home countries.”
There are De Beers Diamond Jewellers stores in London, New York, Paris, Beijing, Shanghai, Hong Kong, Tokyo and elsewhere.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture with leading global luxury products group LVMH Moët Hennessy Louis Vuitton.