CIBJO releases marketing and education special report

With six weeks to go to the opening of the 2013 CIBJO Congress in Tel Aviv on May 7, 2013, the first of its commissions' Special Reports has been released.

Prepared by the CIBJO Marketing & Education Commission, headed by Jonathan Kendall,  the report says that Corporate Environmental Impact will be a key concern of consumers in coming years, and one which the industry has to take note of.

"We only have to look at the headlines in 2012 to understand consumer concerns - pollution in Beijing and Hong Kong, massive storms in the United States, and the droughts in India and Africa show us why multitudes of people recognize the major issues related to the environment," Mr. Kendall writes. "No one can deny the management of Corporate Environmental Impact has become a hot topic in the world today, especially in the minds of 15-35 year old women, a key group of purchasers in the jewellery industry."

The report also looks at market expectation for 2013, suggesting that jewellery industry forecasts are for positive growth of 5 percent-plus, driven by greater political stability in China, reasonable growth in United States, and potentially a more positive year in India