Blue Nile chooses as Internet distributor of fashion jewelry in China

Internet diamond and jewelry retailer Blue Nile, Inc. has chosen, a leading Chinese luxury shopping website, to serve as the exclusive third-party online distributor of its fashion jewelry in Mainland China.

The move allows Chinese customers to purchase Blue Nile jewelry online via computers, smartphones, and tablets.

Blue Nile said that prices of the goods on offer range from a few hundred to over one million renmibi (US$1 = 6.3 renmibi).

"Blue Nile has a strong and growing international presence, and the company has identified China as a core market in which to continue that growth," says General Manager and President of International at Blue Nile, Vijay Talwar. "Cooperation with a leading Chinese luxury shopping site is an effective way to enter the Mainland China market."

Founded in 2008, sells apparel, shoes, accessories, watches, bags, cosmetics and other fashion products, providing global fashion and lifestyle consumer items.